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Intra-Industry War Results in PM Enjoinment [06/29-3]

Excerpts from Philip Morris Enjoined on Store Displays

AP in The New York Times [06/29/99]

A Federal judge ordered Philip Morris today to stop using a retail incentive program that competitors contend unfairly squeezed their cigarette brands out of store counter displays.

Three rival cigarette companies -- R. J. Reynolds Tobacco, the Lorillard unit of the Loews Corporation and Brown & Williamson, part of British American Tobacco -- contend that Philip Morris's Retail Leaders promotional program forced retailers to relegate their brands to back shelves or to display spots on or near the floor.

The preliminary injunction by United States District Court Judge Frank W. Bullock Jr. was issued here until a lawsuit filed by the three companies can be heard.

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